I thought Forever 21 couldn’t get any better until I found a new concept store called F21 Red. A couple of weeks ago while at my local shopping center” The Palms at Town and Country” in Kendall, FL. I stumbled across a store that looked like the normal F21 store on the outside, but once I popped inside the store I immediately knew it wasn’t my normal F21 store. The store was filled with basics and lots of solid colors. I found a lot of matching solid color sets and single items that came in multiple colors (one dress/shirt in 2-4 colors). And as for the prices? Sales everywhere, but I did also see normal pricing within the store.
F21 red was designed to respond to growing customer demands for Forever 21 staples, delivering an increased depth of product at a significantly lower price point. The F21 red concept is intended to create an easy shopping experience for the entire family with an assortment of fashion staples from each of the Forever 21 lines, including Forever 21, Forever 21 Men, Forever 21 Plus and Forever 21 Girls. The concept makes it possible to stock that deeper inventory of options, and makes F21 red a natural fit for power centers and similar locations. http://www.chainstoreage.com/
After doing research, I found out the F21 Red has been around for almost a year in select locations (LA, Brooklyn, N.Y., San Diego, and Kendall, Fla.) now more are popping up. You can never go wrong with a store that carries nothing but staples/basics.I was pretty impressed with this one-story shop, it was pretty big and had something for everyone (Mens-Womens-Plus-Kids Boys and Girls). Customer service was great and the plus size section was MASSIVE (see video below). This was really surprising because we all now F21 is known to shit on us plus size girls when it comes to in-store shopping. Us plus size girls really don’t have a one stop spot that has all the staples/basics we need at a reasonable price, F21 Red is just what we needed.
I recorded a dressing room try on for you guys so you could see what I saw inside the store and some of the clothing options. Overall this is the perfect store for someone who loves to keep it very simple and/or if you looking a couple of staples to add to their wardrobe. If you happen to be near one of the 4 locations listed above please stop by and let me know what you think. Below you will see me rocking a top that I purchased from F21 Red and yes I made sure to grab it in 2 different colors.
Update: I was just informed that there is also stores in Dallas, Orlando, Tyler Texas and Jonesboro, AR. If you know of any F21 Red locations in your area please let me know and I’ll add them to my list.
Locations: LA, Dallas & Tyler Texas, Brooklyn $ Queens N.Y., San Diego, Kendall & Orlando FL, Fayetteville GA, Sarasota, Tempe AZ .
Top&Hat- Forever21 | Jeans- Jlo | Shoes- Shoedazzle